Tasseo is a CPG focused investment firm that combines seasoned CPG investors with exclusive access to SPINS, the leading syndicated retail data provider. SPINS’ data and industry definitions have become the common language of the natural products industry, helping brands communicate their growth to retailers to scale their distribution and helping retailers understand and maintain their points of difference.
Tasseo seeks to partner with world class CPG entrepreneurs who have built great brands via DTC or Amazon and are seeking a capital partner with deep industry expertise to help turbo charge the next leg of their journey via retail expansion. While our brands range in size from <$5 million in revenue to >$100 million, all share the commonality of no/minimal retail distribution, but with a brand and product/market fit that our exclusive SPINS data algorithm validates as having significant retail potential.
Equity Investments: $5 million-$30 million (up to $100mm with a strategic partner) per investment; can be at once or cumulative over life of Tasseo’s investment - our sweet spot is $15 - 20 million
Sectors of focus: Food, beverage, pet, personal care, VMS
Company Size: $5-100 million revenue; cash flow positive or clear path to cash flow positive in next 12 months with category competitive gross margins
Type of Investment: Minority investments with board representation
SPINS is the exclusive source of retail scan data and analytics for natural, gourmet and specialty retailers. SPINS’ proprietary “Innovation Marketplace” captures omni-channel data across all North American retail which makes SPINS the leading indicator of all innovation in CPG. SPINS tracks 3 million UPCs segmented into 400+ sub-categories and 400 product attributes.
The SPINS-Tasseo combination creates tangible value for our brand partners.
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